INFORMATION
始于 2017 年，是以品牌视觉策略与实体文创为核心的设计管理单元。专注于新消费、出版与新零售领域，提供品牌识别系统、产品包装、文创全案及设计策略咨询服务。
在过往项目中，始终强调商业逻辑的视觉化精准转译，以及视觉表现在系统性与针对性上的极致平衡。主导《超级自然拼读》、《大阅读》等 5 款以上千万级现象产品，完成从策略推演到高标准交付的全链路视觉闭环，实现设计溢价与商业变现的深度绑定，持续赢得消费市场与行业伙伴的认可。
与此同时，基于 2 年军旅生涯淬炼的铁军执行力与 3 年团队统筹资历，建立了一套独创的设计评审与标准化交付机制，联动产品、市场与供应链多方高效协同。并纵深介入胶印、UV、烫金、模切等实体工艺链路，在设计源头完成成本控规与生产风险规避，形成了一套兼具商业爆发力与实体落地可靠性的体系化设计管理方法论。
在过往项目中，始终强调商业逻辑的视觉化精准转译，以及视觉表现在系统性与针对性上的极致平衡。主导《超级自然拼读》、《大阅读》等 5 款以上千万级现象产品，完成从策略推演到高标准交付的全链路视觉闭环，实现设计溢价与商业变现的深度绑定，持续赢得消费市场与行业伙伴的认可。
与此同时，基于 2 年军旅生涯淬炼的铁军执行力与 3 年团队统筹资历，建立了一套独创的设计评审与标准化交付机制，联动产品、市场与供应链多方高效协同。并纵深介入胶印、UV、烫金、模切等实体工艺链路，在设计源头完成成本控规与生产风险规避，形成了一套兼具商业爆发力与实体落地可靠性的体系化设计管理方法论。
Established in 2017, we are a design management practice specializing in brand strategy and cultural-physical product innovation. Our work spans new retail, publishing, and emerging consumer brands, offering identity systems, product packaging, full-scope cultural creative solutions, and strategic design consulting.
Our philosophy is rooted in translating business imperatives into compelling visual narratives, while maintaining a rigorous balance between systemic consistency and contextual specificity. To date, we have driven the end-to-end visual lifecycle of five+ blockbuster products (including Super Phonics and Big Reading), each generating over 10 million RMB in revenue. These projects demonstrate our ability to align design equity with commercial outcomes, earning trust from both end-consumers and industry stakeholders.
Beyond creativity, our operational backbone is built on a unique blend of military-honed discipline (2 years of service) and design leadership (3 years managing cross-functional teams). We have developed a proprietary review and delivery protocol that ensures flawless execution across multiple concurrent projects, coordinating product, marketing, and supply chain stakeholders seamlessly. Furthermore, our hands-on mastery of production techniques—offset, UV, foil stamping, die-cutting, and material science—allows us to preempt manufacturing risks and rationalize costs at the earliest design stage. This holistic approach defines our methodology: commercially potent, physically reliable, and systematically repeatable.
Our philosophy is rooted in translating business imperatives into compelling visual narratives, while maintaining a rigorous balance between systemic consistency and contextual specificity. To date, we have driven the end-to-end visual lifecycle of five+ blockbuster products (including Super Phonics and Big Reading), each generating over 10 million RMB in revenue. These projects demonstrate our ability to align design equity with commercial outcomes, earning trust from both end-consumers and industry stakeholders.
Beyond creativity, our operational backbone is built on a unique blend of military-honed discipline (2 years of service) and design leadership (3 years managing cross-functional teams). We have developed a proprietary review and delivery protocol that ensures flawless execution across multiple concurrent projects, coordinating product, marketing, and supply chain stakeholders seamlessly. Furthermore, our hands-on mastery of production techniques—offset, UV, foil stamping, die-cutting, and material science—allows us to preempt manufacturing risks and rationalize costs at the earliest design stage. This holistic approach defines our methodology: commercially potent, physically reliable, and systematically repeatable.
教育背景
|
EDUCATION
Beijing Technology and Business University,
Graduated in 2017
Environmental Art &
Visual Communication
Design
项目 ｜ WORK
Proj 01 | 盈利爆品
SUPER PHONICS
Proj 02 ｜获奖
CHENGDU（CA）东篱茶馆
Proj 03 ｜实用爆品
喵MIAO妙！
Proj 04 ｜盈利爆品
SUPER ENGLISH
Proj 05 ｜现象爆品
MOSAIC
CHANNING D